Aspencore, a prominent USA-based Digital Media Brand publisher specializing in the Electronics niche, entrusts its digital advertising operations to our expert team. With a focus on precision, efficiency, and innovation, we manage Aspencore's digital landscape, overseeing Google Ad Manager (GAM) server for Direct Sales with the potential value of 2 Million USD per month and executing Programmatic Off-network campaigns valued at 500k USD per month through DV360.
Key Responsibilities
Google Ad Manager (GAM) Server Management
Our team ensures the seamless operation of the Google Ad Manager server, meticulously handling ad inventory, optimizing ad placements, and maximizing revenue through direct sales. With a monthly budget of 2 Million USD, we strategically manage campaigns, ensuring precise targeting and optimal performance.
Direct Sales Optimization
We drive revenue growth by implementing targeted direct sales strategies. From negotiating deals with premium advertisers to managing ad placements, our team ensures that Aspencore's direct sales initiatives are optimized for maximum impact and profitability.
Programmatic Off-network Campaigns through DV360
Leveraging the capabilities of DV360, we orchestrate Programmatic Off-network campaigns with a monthly value of 500k USD. Our team utilizes DV360's advanced targeting options, real-time bidding, and cross-channel capabilities to deliver impactful and results-driven programmatic campaigns.
Audience Targeting and Segmentation
Precision is key in the Electronics niche. We employ advanced audience targeting and segmentation techniques to ensure that campaigns reach the right audience segments. Whether through direct sales or programmatic campaigns, our strategies are tailored to resonate with Aspencore's unique audience.
Data-Driven Decision Making
Our operations are guided by data-driven insights. We analyze campaign performance, user behavior, and market trends, providing Aspencore with actionable data to make informed decisions and optimize strategies for continuous improvement.
Ad Quality Assurance
Upholding the integrity of Aspencore's brand is paramount. Our team implements rigorous ad quality assurance measures, ensuring that all creatives meet industry standards, comply with guidelines, and contribute to a positive user experience.
Achievements
- Incredibly honoured and thrilled to be recognized as the 'Hero of the Month - February 22' at AspenCore Ad Operations. This achievement is a testament to the hard work, dedication, and collaborative spirit of our team. We are excited to continue contributing to the success of AspenCore's Ad Operations and look forward to achieving even greater milestones in the future.
- Successfully managed a monthly budget of 2 Million USD for Direct Sales on Google Ad Manager, exceeding revenue targets and enhancing advertiser satisfaction.
- Executed Programmatic Off-network campaigns through DV360, consistently achieving high engagement rates and exceeding performance benchmarks.
- Implemented strategic audience targeting, resulting in increased CPMs and enhanced relevance for campaigns.
- Maintained a flawless track record for ad quality, contributing to a positive user experience and preserving Aspencore's brand reputation
